Macaroni KID Harrisburg and West Shore is THE go-to family resource to reach Cumberland Valley and Capital Area families.
2025 Advertising Packages - Sign up HERE
Let’s Take Your Business to the Next Level
Our 2025 packages are designed to connect your brand with thousands of local families in creative, meaningful ways. Whether you’re looking to sponsor guides, feature your business in newsletters, or create buzz on social media, there’s a package for every goal and budget.
Package Tiers:
Basic: $75/month
Upgraded calendar access
Priority event listing service
Full inclusion in standard guides (excludes Summer Camp Guide)
Upgraded directory listing with category cross posting
Standard: $150/month
Everything in Basic PLUS Sidebar ad ($125 value)
Premium: $250/month
Everything in Standard PLUS One spotlight event or dedicated article per month ($125-$150 value)
Community Partner (Only one 2025 spot left!): Annual
Everything in Premium PLUS
Seasonal custom advertising plans tailored to your goals
Up to 4 seasonal articles and 4 spotlight events per season
Headline Sponsorship of one premium campaign per quarter
Community Partnership Recognition for 2025: Includes ongoing acknowledgment as a Community Partner across Macaroni KID Harrisburg & West Shore platforms, including newsletters, website, and social media, throughout the 2025 calendar year
Flexible Payment Options
| Tier | Monthly | Quarterly | Semi-Annual | Annual |
|---|---|---|---|---|
| Basic | $75 | $200 | $375 | $700 |
| Standard | $150 | $400 | $750 | $1,400 |
| Premium | $250 | $675 | $1,275 | $2,400 |
| Community Partner | N/A | N/A | N/A | $4,800 |
Sign up HERE
A La Carte Options
Need something specific? Choose from:
- Guide full inclusion: Varies by guide (Does not include Summer Camp Guide)
Be featured as a top business with a search engine-optimized description, upgraded directory listing - Sidebar/Display Ad: $125/month
Display ads offer targeted, no-waste marketing for your local business. Your ad will be visible on the website and in the weekly email newsletter, reaching both mobile and desktop users. No matter what page our reader clicks on, your ad will be prominently displayed, encouraging action. - Dedicated Article: $125
Dedicated articles are a cost-effective way to reach your target audience. Articles are sent to our readers’ inboxes in the week’s e-newsletter, published to our homepage for at least one full week, and remain on the website indefinitely. You can provide the article, or we can create it for you! Visit our "Articles" section for examples. - Promoted Event: $50
Includes upgraded calendar listing, boosted social media post, and event curated as a pick in two newsletters - Spotlight Event: $150
Adds a devoted article about your event to your promoted event - One Week Business Spotlight: $250
Includes one week leaderboard ad (top bar ad at top of website and newsletter), Sponsorship and influential shout out in the intro to one weekly newsletter, and daily boosted social media posts for 5 days. - E-Blast: $$500
This premium option is an email dedicated solely to your business, organization, or event. It can be sent on the date and time of your choice to our entire subscription list of over 8,000 families in Harrisburg and the West Shore. With an open rate above 40%, it’s our highest-impact option!- Includes a complimentary leaderboard ad on the website and weekly newsletter.
- Your business receives a one-week spotlight for even more visibility.
Only ONE e-blast is available per month.
Sign up HERE
Why choose Macaroni KID Harrisburg and West Shore as the place to spend your marketing dollars?
1. We can help you reach thousands of Harrisburg and West Shore parents and families each week
Targeted marketing is the best marketing.
Macaroni KID Harrisburg is the largest parent-focused online media resource in the Cumberland Valley and Capital Area. Each week we send an email newsletter to our 8000+ self-subscribed hyper-local families. Newsletters include local family-friendly happenings, events, and activities, along with information about the local businesses families are looking for.
2. Our unique expertise
Not only do we have an excellent connection with local readers, but you've got us! We are exceptionally active in the community and experts on family fun and family needs in the Harrisburg and West Shore area. With any partnership, we don't just toss your ad at the wall and hope it sticks. We are there to engage with our families, answer question, offer personal and influential guidance and more. We are here to build relationships and connect our community. We believe that it takes a village to raise children, and that works best when the village is connected and thriving.
3. Our readers
Macaroni KID Harrisburg and West Shore readers are up on everything happening in our community. Their kids got their first library card at six. They show up (on time) for school concerts. They are soccer parents, working parents, and stay-at-home parents. They are passionate about supporting local businesses in our community. Macaroni KID readers are THE ideal audience for local businesses that want to connect with moms and families in our area
Other options
- Coordinated Marketing Campaigns: These multi-pronged campaigns are an affordable and very effective way to reach local readers in many different ways.
- Share your business information, products and services in articles on our homepage and in our weekly newsletter.
- Build your brand recognition with a 24/7 website ad, which also appears in our weekly email newsletter.
- Share up-to-date news and info via our social media channels.
- Send a dedicated email focused on your business to our 8,000+ subscribers.
- Small Business Campaigns: Website ad, business directory listing and a monthly social media post for as little as $75 per month. Your ad is shown 24/7 on our website and linked to a full and descriptive business directory listing where you can include special offers for Macaroni Kid readers and links to your website, Facebook page and other social media. This is a great option if you'd like to get your business consistently in front of readers but may not have specific news or expertise to share in articles or email blasts, or if you have a limited marketing budget.
- Event Promotion: Do you have a special community event coming? Contact us at least three weeks in advance and we can coordinate a widespread event promotion campaign that includes social media, articles, dedicated email blast and more.
- Focused Specialty Guides, including Holiday Guide, Kids Classes & After School Guide, Birthday Guide, Photography Guide and more.
- Product, Show, Restaurant and Business Reviews: Local parents appreciate learning from each other about great businesses and products. As parents and influencers, we love to get out in the community and experience new products and services and share all the good things we learn. Barters are welcome, and we'll share our experiences in articles and pictures that local readers really enjoy. We also offer occasional travel reviews and press trips. Through our close partnership with Macaroni KID Carlisle, we can offer gorgeous photography to share with you when you collaborate with both regions.
- Giveaways: Our readers LOVE giveaways, and it's a great way to promote your product or service! Please note that we do have restrictions and requirements for giveaways -- we'd be happy to share the details.
- Event Coordination: We can coordinate an event as small as a morning playdate or afternoon drop-in to something as large as a Kids Expo. We have hundreds of contacts in the local community and are experienced at all the many details of public events, from insurance to venue planning to setup to security.
- Extended Reach Opportunities: Through out close partnership with neighboring publishers, you can increase your reach at a steep discount.
- Sponsored Pop-up Play-Dates/Macaroni Meet Ups (on or off site): One of our most creative campaigns, this affordable option allows you to sponsor a play date. What does that mean? We'll arrange and promote an opportunity for families to get together and play. Each time the event is promoted, you will be recognized as a sponsor as well as at the actual meet up. These free-for-families events generate a buzz and get you seen in a memorable way.
