Partnering With Macaroni KID Harrisburg and West Shore

Macaroni KID Harrisburg and West Shore is THE way to reach Cumberland Valley/Capital area families.

By Rachael Benion June 2, 2024

Macaroni KID Harrisburg and West Shore is THE go-to family resource to reach Cumberland Valley and Capital Area families.

Macaroni KID Harrisburg and West Shore is THE trusted local resource for families looking for family fun in the Cumberland Valley and Capital region. That makes Macaroni KID Harrisburg and West Shore the best outlet for you to spread the message about your business, organization, or event. 

We can help you build brand recognition, promote a special event, increase traffic on slow days, launch a new product, service, or location, or share your expertise with our Harrisburg and West Shore community. We also specialize in providing influential reviews.  Ask about event coordination.   

We love using Macaroni KID Harrisburg and West Shore as a platform to promote Cumberland Valley and the Capital area and its local businesses and organizations!

Media Kit/Presentation HBG by Rachael Benion

Why choose Macaroni KID Harrisburg and West Shore as the place to spend your marketing dollars?

1. We can help you reach thousands of Harrisburg and West Shore parents and families each week

Targeted marketing is the best marketing. 

Macaroni KID Harrisburg is the largest parent-focused online media resource in the Cumberland Valley and Capital Area. Each week we send an email newsletter to our 8000+ self-subscribed hyper-local families. Newsletters include local family-friendly happenings, events, and activities, along with information about the local businesses families are looking for.

2. Our unique expertise

Not only do we have an excellent connection with local readers, but you've got us!  We are exceptionally active in the community and experts on family fun and family needs in the Harrisburg and West Shore area.  With any partnership, we don't just toss your ad at the wall and hope it sticks.  We are there to engage with our families, answer question, offer personal and influential guidance and more.   We are here to build relationships and connect our community.  We believe that it takes a village to raise children, and that works best when the village is connected and thriving.  

3. Our readers

Macaroni KID Harrisburg and West Shore readers are up on everything happening in our community. Their kids got their first library card at six. They show up (on time) for school concerts. They are soccer parents, working parents, and stay-at-home parents. They are passionate about supporting local businesses in our community. Macaroni KID readers are THE ideal audience for local businesses that want to connect with moms and families in our area

Advertising options

  • Coordinated Marketing Campaigns: These multi-pronged campaigns are an affordable and very effective way to reach local readers in many different ways. 
    • Share your business information, products and services in articles on our homepage and in our weekly newsletter. 
    • Build your brand recognition with a 24/7 website ad, which also appears in our weekly email newsletter. 
    • Share up-to-date news and info via our social media channels.
    • Send a dedicated email focused on your business to our 8,000+ subscribers.
  • Small Business Campaigns: Website ad, business directory listing and a monthly social media post for as little as $75 per month. Your ad is shown 24/7 on our website and linked to a full and descriptive business directory listing where you can include special offers for Macaroni Kid readers and links to your website, Facebook page and other social media. This is a great option if you'd like to get your business consistently in front of readers but may not have specific news or expertise to share in articles or email blasts, or if you have a limited marketing budget.
  • Event Promotion: Do you have a special community event coming? Contact us at least three weeks in advance and we can coordinate a widespread event promotion campaign that includes social media, articles, dedicated email blast and more.
  • Over the next six months, we will be rolling our our Focused Specialty Guides, including Holiday Guide, Kids Classes & After School Guide, Birthday Guide, Photography Guide and more.  
  • Product, Show, Restaurant and Business Reviews: Local parents appreciate learning from each other about great businesses and products. As parents and influencers, we love to get out in the community and experience new products and services and share all the good things we learn. Barters are welcome, and we'll share our experiences in articles and pictures that local readers really enjoy. We also offer occasional travel reviews and press trips. Through our close partnership with Macaroni KID Carlisle, we can offer gorgeous photography to share with you when you collaborate with both regions. 
  • Giveaways: Our readers LOVE giveaways, and it's a great way to promote your product or service! Please note that we do have restrictions and requirements for giveaways -- we'd be happy to share the details.
  • Event Coordination: We can coordinate an event as small as a morning playdate or afternoon drop-in to something as large as a Kids Expo. We have hundreds of contacts in the local community and are experienced at all the many details of public events, from insurance to venue planning to setup to security.
  • Extended Reach Opportunities:  Through out close partnership with Macaroni KID Carlisle - Boiling Springs - Shippensburg, you can increase your reach by over 50% at a steep discount.  
  • Sponsored Pop-up Play-Dates (on or off site): One of our most creative campaigns, this affordable option allows you to sponsor a play date.  What does that mean?  We'll arrange and promote an opportunity for families to get together and play.  Each time the event is promoted, you will be recognized as a sponsor as well as at the actual meet up.  These free-for-families events generate a buzz and get you seen in a memorable way.  

See examples below of our work. Contact us today for pricing by filling out the form below or emailing

Advertising options and examples of our work:

Display ads:

Display ads on Macaroni KID are targeted, no-waste marketing for your local business. Ads are seen on the website and in the weekly email newsletter, and are visible on both mobile and desktop. No matter what page our reader clicks on, your ad will be visually placed for the reader to see and take action.

Leaderboard ad sample:

Sidebar ad sample:

Sponsored article:

Sponsored articles are an easy, cost-effective way to reach your target audience. The article is sent to our readers' inboxes in the week's e-newsletter, published to our homepage for a minimum of one full week, and lives on the website indefinitely.  You can provide the article or we can create it for you. Visit our ARTICLES section for some examples.  

Featured guides:

Macaroni KID Harrisburg and West Shore runs several advertising guides, like our SUMMER CAMP GUIDE  throughout the year that are extremely popular with our readers! They include listings and information about Harrisburg and West Shore businesses or organizations. 

Dedicated e-blast:

An e-blast is an email dedicated solely to your business, organization, or event. It can be sent on the date and time of your choice to our entire subscription list of more than 8000 Harrisburg and West Shore families. 


Business directory listing (Coming in July and FREE for all advertising partners):

Macaroni KID readers look to the business directory to find the local businesses their families need. Going above and beyond that, listing your business in the Macaroni KID Harrisburg and West Shore Business Directory plays an important role in your website's SEO. The more sites that link back to yours, the higher search engines rank your website.

Business directory listing example:

Calendar listings:

It is free to list your family-friendly events in the Macaroni KID calendar. Events must take place within our territory of Harrisburg or the West Shore or closely surrounding areas.

View our calendar HERE or submit your events HERE

Let's get started!

How can we help you reach your goals?

Fill out the form below or email publisher Rachael Benion today so Macaroni KID Harrisburg and West Shore can reach out to you with a personalized marketing plan of how we can help you achieve your goal of reaching Cumberland Valley and Capital Area families.